Kaden Touchette Day one marketing

The Ordinary campaign  In a more recent and unusual marketing move, The Ordinary, a skincare brand known for its affordable and simple products, launched a campaign where they sold eggs at a surprisingly low price, $3.37 per carton in fact. Referencing the recent surge in egg prices due to a unfortunate bird flu outbreak in New York City. This fun but yet socially relevant marketing tactic was a statement about affordability, taking the concept of "value" beyond skincare and into the broader context of consumers everyday lives. A photo the Ordinary posted on Instagram of its limited-edition egg cartons.   Photo:  The Ordinary/Instagram The Ordinary’s decision to sell eggs at a low price was directly tied to the highly relevant and timely issue of rising food costs, particularly egg prices in New York City. The campaign wasn't just about skincare—it was a commentary on affordability and value in a time of rising consumer costs.  The campaign also perfectly aligns with...

  My name is Kaden Touchette, and I am currently dual enrolled at Oregon State University, where I am majoring in Finance. Lately, I have been listening to a lot of Creedence Clearwater Revival. I decided to take this course because I love the creative aspect of business and want to start my own venture. I believe this class will help me gain insight into that area of business. By the end of this course, I hope to learn how to stand out in the media landscape and elevate a brand from beneath the surface. During my freshman year at OSU, I gained some experience in social media marketing through Instagram for my startup business, which focused on soap bars. While it wasn’t a lot, it still counts as valuable experience. Additionally, I am eager for Rob to teach me the fundamentals of marketing, I understand the basics, but I’m looking forward to learning about the other aspects I haven’t explored yet. Outside of school, I really enjoy spending time outdoors, fishing, hunting, and wo...