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Jaguar's New era - Kaden Touchette

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 Jaguar's "New era" ? When I first heard about Jaguar’s massive rebranding plan, I was immediately curious but also a little skeptical. As someone who’s always admired Jaguar for its reputation and British racing history, it was strange to see the company turning away from everything that made it unique. The announcement that Jaguar is going fully electric by 2025 and “reinventing” itself as a luxury EV brand caught a lot of attention and stirring up a lot of car enthusiast such as me. It’s been covered in Top Gear , Car and Driver , and my go to Youtube channel Harry's Garage. But instead of feeling excited, I found that I was a bit worried  if Jaguar trying too hard to become something it’s not and taking to big a risk. From what I’ve read, especially in Top Gear ’s deep dive and Autocar’s breakdown of the new strategy, Jaguar is preparing to relaunch in 2025 with three new all-electric models, built on a unique EV designs called JEA. The company promises “quietly ...
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Marketing in the news

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The Ordinary campaign  In a more recent and unusual marketing move, The Ordinary, a skincare brand known for its affordable and simple products, launched a campaign where they sold eggs at a surprisingly low price, $3.37 per carton in fact. Referencing the recent surge in egg prices due to a unfortunate bird flu outbreak in New York City. This fun but yet socially relevant marketing tactic was a statement about affordability, taking the concept of "value" beyond skincare and into the broader context of consumers everyday lives. A photo the Ordinary posted on Instagram of its limited-edition egg cartons.   Photo:  The Ordinary/Instagram The Ordinary’s decision to sell eggs at a low price was directly tied to the highly relevant and timely issue of rising food costs, particularly egg prices in New York City. The campaign wasn't just about skincare—it was a commentary on affordability and value in a time of rising consumer costs.  The campaign also perfectly aligns with...
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Kaden Touchette

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  My name is Kaden Touchette, and I am currently dual enrolled at Oregon State University, where I am majoring in Finance. Lately, I have been listening to a lot of Creedence Clearwater Revival. I decided to take this course because I love the creative aspect of business and want to start my own venture. I believe this class will help me gain insight into that area of business. By the end of this course, I hope to learn how to stand out in the media landscape and elevate a brand from beneath the surface. During my freshman year at OSU, I gained some experience in social media marketing through Instagram for my startup business, which focused on soap bars. While it wasn’t a lot, it still counts as valuable experience. Additionally, I am eager for Rob to teach me the fundamentals of marketing, I understand the basics, but I’m looking forward to learning about the other aspects I haven’t explored yet. Outside of school, I really enjoy spending time outdoors, fishing, hunting, and wo...
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